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MBA in a Box: Business Lessons from a CEO

Categories: Business, CEO
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About Course

A Complete MBA Training: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation

What Will You Learn?

  • Receive an 'MBA in a Box' certificate of completion
  • Acquire the same business acumen as MBA graduates
  • How to start a company from scratch
  • Understand how a business functions and what makes a company successful
  • Get promoted and be ready for a managerial role
  • Transition into a career requiring solid business knowledge
  • Be able to perform an industry analysis
  • Understand what the critical success factors in an industry are
  • Carry out SWOT analysis
  • Use Michael Porter's Five Forces model
  • Apply Game theory in real-life business situations
  • Understand what a competitive advantage is and how to acquire it
  • Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
  • Apply best practices when managing people
  • Understand how to recruit, select, onboard, develop, and motivate employees
  • Carry out effective marketing research
  • Perform market segmentation
  • Select the right target client group
  • Set up the 4 Ps of Marketing in a coherent way
  • Calculate Customer-Lifetime-Value

Course Content

The competitive dynamics in an industry

  • Michael Porter’s Five Forces model
  • The threat of substitute products
  • The intensity of current competition

Management: The Planning function

Marketing: Building a Marketing Strategy

Negotiation: The negotiation toolbox